The e-commerce industry has been developing and growing fast and quickly in the last few years but the steady manner with no signs of slowing down continuously takes massive growth. After the COVID-19 pandemic outbreak has accelerated e-commerce growth in India and also witnessed a dramatic surge in online sales as well as the year 2021 was a best or you can say very great for the industries of e-commerce.
The year 2022 is perfect to uncover the e-commerce trends as well as will revolutionize the world of e-commerce and also it has totally revolutionized the retail industry. After COVID-19 more consumers are shopping online and e-commerce has encouraged both online as well as offline retailers to step up their online business to provide the best and better experience to their consumers.
After the COVID-19 outbreak, online shopping has increased and also e-commerce industries have grown their sales in the market. The year 2021 was the year of online enterprises worldwide and also it has grown to simplify online for today`s consumers.
The Following Is the 15 Best Ecommerce Trends to Follow In 2022
Focusing on Mobile Shopping That Has Been Increasing Continuously
The rapid growth of mobile commerce continuously is very notable and also mobile commerce is a process that enables consumers to sell & buy products or services through using mobile devices anywhere and anytime. In the year 2020 due to COVID-19 total sales are made using mobile or tablet devices and nowadays mobile commerce is taking lead. Most e-commerce industries or businesses are totally shifting towards mobile-first-strategies due increase of mobile e-commerce and also new mobile technologies in the market.
Video Commerce or Marketing
Videos allow you to highlight your product’s features and also increase the chances of buying your products up to 85% when clients will see your product video demonstrating its benefits as well as functions. It also helps customers to choose the right product if they choose the first time and video content is more appealing to online shoppers. Video marketing helps your users to increase their confidence in buying your product and also builds trust. Video commerce helps your product to convince your consumer to make purchases quicker.
Most of Agency Turning Towards Headless Commerce
Headless commerce helps to innovate faster as well as swift changes without affecting any e-commerce logic and also includes some benefits such as making room for customization, framework, cost-effective, flexibility to use any programming language and easy to integrate with tools, etc. Also, it is the system that the present layer of your online store separates from payment processing, shipping, order management, and stock tracking. These all are the main reason that most companies or agencies turning towards headless commerce mentioned above.
Subscriptions Keep Customers Coming Back
To gain popularity among retailers as well as consumers or to convenience clients’ subscriptions is a model-based for e-commerce business. For the customers who need the same products and services on regular basis and they want to save their time then the subscription is a convenient purchasing model for them and also it provides full flexibility as well as convenience to daily buyers and sellers. This is the reason that customers are coming back and subscriptions also provide unique opportunities to e-commerce businesses to plan the inventory and to predict sales.
Nowadays marketing automation has become a new trend in the market because nearly 49% of businesses are using it to increase their sales and also it shows that there is no sign of stopping. If you are implementing marketing automation proper way then it helps you to promote as well as display your new product as per visitors’ shopping history and send out tailored emails to your customers or retarget them for necessary product sales. In other words, marketing automation means scheduling social media posts as well as email marketing and covers easy-to-access shopping carts.
Multiple Ways of Payments
Customers have individuals needs when concerning payment methods and if they can do not get a suitable option or according to their requirement option then they can even cancel the order or potential sale on the e-commerce website. To follow this trend merchants can adopt e-wallet payments methods like PayPal, Google Pay, Apple Pay, Amazon Pay, etc., and also, they can consider one-click payment options. Offering multiple ways of payments helps to increase conversion rates on a mobile device and also it is the best and better way to reduce cart abandonment and help to increase customer spending.
Voice-search will Become the Future of Ecommerce
Voice-search revolution significantly aided the e-commerce business world and also our busy life, as well as consequent multi-tasking drive, has increased the use of voice searches in the last many years. Voice-search will become the future of e-commerce is said because you know that in today`s world everyone is busy in their working life so they are using voice-search tools more to know about anything like a weather report or calling phonebook contact or want to answer of any question and many more. People are using tools like Alexa voice-controlled speaker and Google voice etc. to search and know anything.
Personalization Will Be the Future
Ecommerce websites are thinking or in the line with this trend and to improve the shopping experience they are investing in personalization techniques. Most of the consumers believe that a customized online experience is very important and also marketers believe that personalization has an extreme influence to improve their relationship bonding with customers. By offering personalization customer communication, engaging customers via videos, and providing them good discounts helps you to increase the connection to your clients as well provide the best shopping experience.
Augmented Reality Commerce
Augmented reality helps customers to preview products before buying them from their homes and also digital customer experience in retail is totally connected with augmented reality in the near future. Augmented and virtual reality technology help to solve all the problems or issues by significantly expanding the shopping experience and augmented reality also offers the ability to preview items anytime and anywhere to their customers and also making cost-effective to this channel. With the help of AR solutions, more consumers are ready to pay more for customized products.
Branding Is Important
Branding is important because always strong branding will increase your organic traffic and also helps you to retain your customers and helps you to raise prices. Strong brands always help you to improve your return on investment (ROI) and also help you to increase profit day by day. Most of the competitors are undervalue the importance of branding to increase resources and a strong brand is the only thing that will stand out in the market. It helps you to retain your existing customers as well as welcome new ones and draw more organic acquisitions.
A New Era for Ecommerce Following COVID-19
The e-commerce website has got the biggest benefits in COVID-19 because everyone is buying or shopping online due to COVID everywhere market is shutdown to fight against coronavirus. Every consumer is comfortable with convenience and ease that bring the option of contactless payment methods. This contactless payment method helps to shift inevitable behavior towards the online purchase and also online purchase is the safest mode or option of purchasing because there is not any tension of COVID-19 spread and we can do shopping with full of protection.
Enhanced Planning of Order Distribution and Fulfillment
Enhanced planning of order distribution and fulfillment is important because by enhanced planning we can streamline the delivery and can reduce unexpected costs or errors. Taking care properly of the fulfillment process that is shipping, packing, receiving and processing helps your e-commerce site to increase your customers and organic traffic by careful planning. It is the responsibility of large as well as small merchants to take care of online orders that customers are receiving on time and correct items which they have ordered and in the correct place.
Use of Chatbots to Improve the Shopping and Post-Shopping Experience
Chatbots play a significant role in shaping the shopping experience and also it helps your e-commerce to gain more customers and helps to transfer potential buyers to buyers as well as create an unforgettable experience. Potential buyers are visiting to your e-commerce website and they will fail to find what they are looking for then they will not visit again in this case Chatbots helps your site to stay your buyers instead of runaway. Chatbots help your buyers or ask them that they are ready to make a purchase which they have seen a while ago so by this your customers will come back to you.
Snap and Shop
Snap and shop are a new eCommerce trend in the market that means image shopping. This e-commerce trend also helps to lead in selling affiliate products via photoshopping and also it interprets and recognizes images to provide perfect or best product description. By pointing out cameras towards the product customers can order it from an online store or e-commerce website. Snap and shop trend is also a great way of selling your products online and also increasing your users on your e-commerce site. This trend also provides relevant data for interpreting images and also for classifying.
Community building is also the new trend of e-commerce that is continuously increasing and also helps to focus on customer retention. By the establishment of groups and community helps to encourage more proactive interactions with targeted customers or audiences. To promote your brand with a particular motive then it is compulsory to build community and also it helps to boost customer retention. To engage the customer base retailers can build a creative community or also can explore all Shopify community builder apps. Also, it helps to retain your customers and get more traffic on your e-commerce site.